What is A/B Testing Software?
A/B testing (also commonly know as split testing) is the process by which two versions of a page or marketing asset can be compared to study the difference in performance.
This can be applied to web pages, emails, ads, or any other form of marketing. This is accomplished by giving one version to one group of visitors and another version to a different group.
The performance between the two can be studied to draw insights into optimizing design, performance, and/or optimization.
Why is A/B testing important?
The Ariyh newsletter dug into the analysis of 35,262 startups, and here’s what they found out:
Consistently A/B testing new ideas increases page visits of online startups by around 10% in the first few months.
10% is good, but not great. It gets better though…
The effect compounds over time. After one year, the improved performance adds up to between 30% and 100% higher total page visits.
It’s not only because the small improvement adds up.
According to the study, creating a culture of continuous A/B testing comes with other benefits.
Companies move away from a mentality of maintaining what it’s already working, to one where they constantly try new things, and try to improve.
This creates continuous learning and adaptation. And this means that:
- They’re able to identify more promising ideas.
- They recognize negative signals faster.
- They can introduce new products at a 9%–18% faster rate.
What’s the lesson for you?
- Running occasional A/B tests is not enough. You must create a company culture of experimentation, from top to bottom.
- Try big experimentation first, (completely different website design, product), and small changes after (CTA color, testimonials, etc). Otherwise, you’ll be stuck in a suboptimal version.
- Avoid testing only limited ‘gut feeling’ ideas and making decisions based on what feels right. Let data do the talking.
Related software categories
SEMrush offers solutions for advanced competitor research, SEO, app store optimization (ASO), pay-per-click advertising (PPC), content ideas and generation, social media marketing, and marketing automation tasks.
SEMrush is broadly considered one of the world’s most versatile marketing tools.
With SEMrush, marketers can find insights on:
- domain analytics
- keyword analytics
- topic research
- gap analysis
- content templates
- writing assistants
- lead generation
- CPC map
- Traffic Jet (ad automation solution)
- marketing calendar
- project dashboards
- custom reports, and more
SEMrush is trusted by over 6,000,000 marketers worldwide. SEMrush offers a Free Trial.
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
VWO is a leading website optimization and testing platform used by more than 4000 brands in 90 countries to analyze web activity and increase conversions.
Companies including Microsoft, Dominos, Career Builder and the American Red Cross use VWO to understand how visitors engage with their website properties. VWO is an easy but highly effective platform with A/B testing, split testing, behavioral targeting, personalization, website reviews and heatmaps.
Twik automatically personalizes websites to increase conversions and retention. Based on unique machine learning algorithms capable of understanding anonymized visitors, site structures and traffic, Twik provides your visitors with tailored content + messaging and creates an engaging experience for all users. twik announced one of the promising startups for customers experience, approached for one of the 100 best startups in Europe and selected 5 of the best disrupter Consumer Retail startups.
At Mixpanel, our mission is to increase the rate of innovation. Through our powerful analytics platform, companies can analyze how and why their users engage, convert, and retain across devices. Then send messages and run experiments from what they learned-all in Mixpanel. Over 26,000 companies – including 30% of The Fortune 100 – trust Mixpanel to grow their business. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
Personyze allows you to conduct powerful A/B testing within targeted segments defined by over 70 targeting rules, where the personalized content you test could be anything ranging from WYSIWYG edits to your site, targeted banners or popups, forms, sliders, recommendations, and more. Rotate these testing groups by page view, by session, or by user, and use control groups if desired. You can even automatically shut down a testing group, after a period of time or statistical significance reached.
With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands across 100 countries.
Picreel is an automated marketing technology that provides an opportunity to extract value from abandoning visitors.
Optimizely is the world’s leading experimentation platform enabling enterprises to experiment and personalize across websites and apps.
CrazyEgg provides Heatmaps, User Recordings and A/B Testing. 300,000 Customers. Alive and kicking since 2005.
Freshmarketer is a Full-stack A/B Testing + Marketing Automation Software. Built for Marketers. Designed for Humans.