What is Account Based Marketing (ABM) Software?
Account-based marketing (ABM) software is a way for B2B marketers to concentrate their marketing and sales resources on a specific number of target accounts within a particular market. This helps develop personalized campaigns to maximize performance for each individual account.
Related software categories
Products
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Moosend |
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Join Vogue, Gucci, World Wildlife Fund (WWF), Domino’s Pizza, TEDx, Isobar, and Ogilvy who use Moosend for their email campaigns.
Enjoy:
- Advanced customization and product recommendations to improve open rates, click-through rates, and revenue
- E-commerce AI
- Minimal human input from your marketing team
- Simple and elegant drag and drop editor
- Segmentation made simple
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Pipedrive |
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Pipedrive is a sales-focused customer relationship management tool that teams of all sizes love using. With 90,000+ paying customers spanning across 155 countries, sales teams are drawn in by our CRMs simple yet powerful design that prioritizes usability above all else. When using Pipedrive, nothing falls through the cracks, allowing your team to spend less time filing and more time selling with CRM that is both agile and powerful.
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MarketoABM |
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MarketoABM is an account-based marketing solution that allows marketers to choose the most profitable accounts, set up target customers, and create ABM programs.
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Salesforce Pardot |
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Meet Salesforce Pardot: B2B marketing automation on the worlds #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot’s lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
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Bitrix24 |
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If you are looking for the best free account management software that goes beyond basic CRM, Bitrix24 is it. With intelligent call routing, client calling the company get automatically connected to their dedicated account manager. Need to have customer portal where clients, managers and other parties can interact with each other in real time? Bitrix24 extranet is at your disposal. Quotes and invoices? Yes! Client reports? Absolutely.
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Act-On |
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Act-On is a powerful, proven account-based marketing solution and segmentation tool is designed to help you deliver individualized messaging through our automated programs and SMS communications. Start driving more productive sales conversations, analyze the effectiveness of your account-based marketing strategy and gain deeper insights into prospect and customer behavior with contact- and account-level reports and website visitor tracking.
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Uberflip |
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Uberflip is a platform to help marketers personalize content experiences at scale for lead generation, ABM, and sales enablement.
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Drift |
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Drift is the world’s first conversational marketing platform. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. Unlike traditional marketing and sales software that relies on forms, cold calls, and countless follow-up emails, Drift connects businesses with website visitors in real-time using bots and artificial intelligence. Get started for free today at drift.com
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Close |
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Close is the sales engagement CRM designed to help SMBs turn more leads into revenue. Get email, calling, and SMS in one central place.
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Salesflare |
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Salesflare is an intelligent CRM for small and medium sized B2B businesses doing account based marketing and sales. Unlike other CRMs, it’s specifically built for this purpose. Salesflare will help you sell more with less work. It automatically fills out your address book and keeps track of all interactions with the accounts and people you’re in contact with. You just have to write the emails, make the calls, and have the coffee.