Category: Blog

What’s a good ROAS for retargeting campaigns? The ROAS of retargeting campaigns will depend on how deep your retargeting audience is. When you retarget...

Many of us believe that more hours worked means more success (and more money). While it’s easy to believe this, it’s not necessarily true....

75% of adults watch movies at least once per week, so wouldn’t it be nice if we could monetize our downtime and get paid...

In this article, we’re going to look at the best marketing tools. These marketing tools can be especially helpful for the solopreneur, when you...

Amazon and eBay are both huge online marketplaces, with one main difference: eBay offers auctions in addition to the classic “buy now.” But let’s...

If you’ve seen enough “” and “” emojis to last a thousand lifetimes, we’re right there with you. Creating a viral Twitter thread is...

Maybe you’re tired of hearing about it as a marketer… but attribution is too important right now to ignore. Deterministic attribution methods, like Apple’s...

When we write ads for our sponsors, we ask standardized questions that help us gather information in the quickest and most efficient way possible....

Decodable readers are books designed to help children practice letter-sound patterns.  They are often used in combination with phonics instruction to help children learn...

Retention is the name of the game. Even before CPMs went through the roof, you probably knew that it’s way more expensive to win...