What is Gamification Software?

Gamification Software applies various forms of gaming concepts to marketing strategies.

These can include the ability for leads and customers to obtain achievements such as point totals, badges, leaderboard standings, and so on.

Gamification can be used to improve customer loyalty, engagement, retention, advocacy, and for general branding.

Gamification can be used to incentivize visitors, leads, and customers to take certain actions or compete specific tasks, such as sharing content, filling out a form, or making a purchase.

These tools can be used to setup, track, and reward game-incentivized behavior. It can be used to allocate rewards, design new campaigns, track results and user analytics, and offer leaderboard functions.