What is Heatmap Software?

Heatmap Software is a website analytics tool that uses augmented reality principles to generate intuitive heat maps.

Heatmaps tools help provide summaries of visitor clicks and mouse movements and generalized behavior patterns on a webpage.

Users can measure the revenue and overall monetary value associated with each click and specific actions. Moreover, many tools allow users to detect device types (i.e., desktop, tablet, mobile) and generate heatmaps specific to each.

Heatmaps tools can be offered as standalone software or as part of a broader marketing and conversion tracking package that includes A/B testing, form analytics, funnel analysis, and so on.