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How to Hire Marketers – Complete Steps

If you’re looking to hire marketers, you might look for skills like structuring ad campaigns and the like.

But they’re not the most important.

The most important characteristic of a successful marketer is curiosity.

“But… you wouldn’t hire a curious pilot to fly your plane; you’d hire an experienced one, right?”

Correct, which is why this trait is most applicable to creative and startup roles.

Here’s why…

Startups and creative departments are fueled by resourcefulness and innovation.

Curious marketers use both to improve their skills, while also pushing the company’s growth.

Traits of top marketers

Furthermore, curious marketers are:

How to find these traits

So how do you find out whether someone is genuinely curious?

You can ask questions like:

Keep in mind this is a two-way street

If you position yourself as someone who rewards creativity and curiosity, potential hires won’t have to worry about getting cramped in a box.

Getting two to four years out of such an employee is more valuable than decades of someone who’s there just to “do the job.” When they leave, the knowledge still stays.

And that’s the beauty of hiring curious marketers.

Other traits of top marketers

Of course, there are other skills and traits that make up a great marketer. Here are a few others to keep an eye out for:

Excellent communicators

This includes writing, public speaking, and active listening.

Able to work independently

Marketing is often a solo role, so being able to work without constant supervision is key.

Able to work in a team

Marketing is also a team sport.

It requires communication with product and sales teams.


With the ever-changing landscape of marketing, being able to change with it is crucial.


The ability to wear many hats is essential in marketing.

From copywriting to design to analytics, a top marketer should be able to do it all.

Strategic thinkers

Marketing is about more than just tactics; it’s also about strategy. Top marketers are able to see the big picture and align their work with the company’s goals.

Growth mindset

A growth mindset is essential for marketers. This means always being open to learning and growing, no matter where you are in your career.

Familiarity with marketing software

Marketing software is always changing, so it’s important for marketers to be able to quickly learn and use new tools.

Summary – How to Hire Marketers

These are just a few of the skills and traits that make up a great marketer. If you’re looking to hire marketers, keep these in mind during your search.

And remember, the most important characteristic of a successful marketer is curiosity. So don’t be afraid to hire someone who’s new to the field or trying something different. With the right attitude, they can be a valuable asset to your team.

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