What is Marketing Analytics Software?
Marketing Analytics Software is used to collect, store, process, and analyze data to monitor individual marketing campaigns and evaluate performance and strategic planning.
Marketing analytics software helps to leverage, simplify, and optimize an organization’s marketing strategies and performance.
Related software categories
SEMrush offers solutions for SEO, app store optimization (ASO), pay-per-click (PPC), content ideas, social media, marketing analytics, and competitor research.
With SEMrush, marketers can find insights on:
- domain analytics
- keyword analytics
- topic research
- gap analysis
- content templates
- writing assistants
- lead generation
- CPC map
- Traffic Jet (ad automation solution)
- marketing calendar
- project dashboards
- custom reports, and more
SEMrush is trusted by over 6 million marketers worldwide.