What is Push Notification Software?

Push Notification Software helps businesses deliver pop-up notifications to their website visitors in real-time using personalized messages.

These messages are typically geared toward marketing messages involving a call-to-action (CTA) to get a visitor back to a website or app.

Companies use the software to get more opt-ins, adopt another marketing channel, and increase the return on investment with respect to their traffic and overall marketing efforts.

 

Related software categories