SEO Software

What is SEO Software?

SEO Software, also known more fully as Search Engine Optimization Software, is used by marketers and content creators to rank product listings and content higher within search engines.

Many forms of SEO software cater heavily toward Google.

However, some specialize in different types of content search engines, such as YouTube, Amazon, Etsy, Pinterest and other video, photo, job board, or e-commerce engines.

SEO software can help track the clicks, conversion rates, and other performance data associated with content and help marketers track where they can be improved. They can help users optimize content titles, keywords and keyphrases, images, meta descriptions, and more.

Many products in the SEO space provide competitive intelligence features in order to understand what your competition does and finding content ideas and common backlink providers to boost your traffic and revenue.

These tools often provide information and data on backlinks, keyword rankings, traffic analytics, display and product ad listings, and so on.

Marketers and solo business owners use SEO software to make their content or products stand out in search engine results pages (SERPs) and/or marketplaces.


Related software categories




SEMrush offers solutions for SEO, app store optimization (ASO), pay-per-click (PPC), content ideas, social media, marketing automation tasks, and competitor research.

The SEMrush platform is perhaps best known for shedding value-additive insights on your competitors’ SEO tactics.

With SEMrush, marketers can find insights on:

  • domain analytics
  • keyword analytics
  • topic research
  • gap analysis
  • SEO position tracking
  • content templates
  • writing assistants
  • lead generation
  • CPC map
  • Traffic Jet (ad automation solution)
  • marketing calendar
  • project dashboards
  • custom reports, and more

SEMrush is trusted by over 6 million marketers worldwide. SEMrush offers a Free Trial.

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