Social Media Marketing Courses

What are Social Media Marketing Courses?

Social Media Marketing Courses are designed to help marketers develop a successful social media strategy to help them drive revenue and reach their business goals.


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SEMrush offers solutions for product marketing, SEO, app store optimization (ASO), pay-per-click advertising (PPC), content ideas and generation, social media marketing, marketing automation tasks, and competitor research.

With SEMrush, marketers can find insights on:

  • domain analytics
  • keyword analytics
  • topic research
  • gap analysis
  • content templates
  • writing assistants
  • lead generation
  • CPC map
  • Traffic Jet (ad automation solution)
  • marketing calendar
  • project dashboards
  • custom reports, and more

SEMrush is trusted by over 6,000,000 marketers worldwide.

They also provide courses on SEO and content marketing, and various forms of free marketing educational material.

SEMrush Content Marketing Toolkit Course

 FREE online course SEMrush Content Marketing Toolkit Course

Get expert tips and advice on using our toolkit to really maximize your content marketing efforts.


Advanced Competitive Research Practices with SEMrush

Learn advanced competitive research techniques from digital marketing expert Navah Hopkins to build your profitability by leveraging SEMrush’s toolkit.

Advanced Competitive Research Course

Lesson 1. Media Buying Powered by Competitive Intelligence

You will learn how to use SEMrush tools to inform media-buying decisions, including how to determine where your most profitable placements are, which channel is right for you, and how to audit your competitors and learn from what they’re doing.

Lesson 2. Affiliate Marketing

You will find out how to qualify potential affiliate partners using competitor referrals and backlinks, and how to determine if an affiliate is a good fit for your brand using Market Explorer.

Lesson 3. Developing a Go-to-Market Strategy Powered by Competitive Intelligence

Navah will teach you what a go-to-market strategy is, the key things to consider and understand about your market before diving in, and why a Brand Monitoring project is a good idea. You’ll also learn why it’s important to use native language and local dialect to maximize your success.


Competitor Analysis with SEMrush

Learn how to work out the perfect approach to competitive research by leveraging SEMrush’s toolkit from a veteran of the digital marketing industry, Navah Hopkins.

Course Contents

  • Lesson 1. Intro to Competitive Analysis

    You will find out what competitor research is, why it’s worth conducting, and how it can benefit your brand. You’ll then learn about the various applications of competitive analysis and get a brief overview of the SEMrush Competitive Research toolkit.

  • Lesson 2. Competitive Landscape and Market Trends

    Navah will teach you how to find your most relevant and direct competitors, assess their strengths and vulnerabilities, how to build a plan based on their marketing choices, and how to understand your place in the market.

  • Lesson 3. Benchmarking

    You will learn how to establish benchmarks for your brand based on your known and unknown competitors and how to interpret them – this will help you determine your brand’s success, failures, and plateau moments. You will also find out how to do bulk analysis as well as one-on-one competitor reviews.

  • Lesson 4. Analyzing Competitor Web Traffic and Online Strategies

    You’ll find out how to define your competitors’ top-performing pages and how to borrow their best practices from their lessons learned. You’ll then learn how to audit their audiences and how to find the best channels to reach them.

  • Lesson 5. Auditing Competitor Strategies and Execution

    You will get a high-level overview of the assessment of your competitors’ strategies and performance across organic search, paid search, social media, and PR.

  • Lesson 6. Who’s Competing With You?

    You will learn how to determine your most direct competitors based on how closely aligned they are with your core brand, offerings, and messaging channels, as well as understand who’s competing with you in what channel.

  • Lesson 7. Reporting

    Navah will show you how to use the SEMrush Competitive Research toolkit in your pitch decks, presentations, and reports, as well as how to manage your projects and auto-generated reports effectively.




Keyword Research Course with Greg Gifford

Pump up your knowledge on the basics of keyword research with this free and in-depth course from SEMrush favorite Greg Gifford.


Course Contents

  • Lesson 1. Introduction to Keyword Research

    The foundation of a robust SEO strategy is excellent and relevant keyword research. In this module, we will explain to you what SEO keyword research is, and how important it is for your SEO strategy.

  • Lesson 2. Understanding the Business

    This module focuses on developing understanding of a business and how to research keywords for a particular business based on the analysis of this business and the market niche it falls into. You’ll find out how to start your keyword research process by asking the right questions about what’s important to a business and its potential customers.

  • Lesson 3. Query Intent

    Search or query intent is what the user wants to find, what action they want to perform, or what goal they hope to achieve when they type a search query into a search engine. In this lesson, you will learn the types of intent users have and how they correspond with search results.

  • Lesson 4. Create a List

    After you have learned how to perform keyword research, you move on to your first niche keyword research and create your list. You will also learn which ones can bring you fast and long-term results.

  • Lesson 5. SEMrush Tools

    To perform advanced keyword research, you need effective professional tools. In this lesson, we introduce you to the SEMrush keyword research tools, which help you in SEO keyword research.

  • Lesson 6. Not Provided Keywords

    To make your keyword research even more effective, you might want to discover which keywords are hidden by the ‘not provided’ label in Google Analytics. In this lesson, we tell you how to overcome this roadblock.

  • Lesson 7. Check Your Competitors

    Smart competitor analysis can give you valuable ideas. In this keyword research guide, you will learn how to gain competitor insights and what to focus on while doing your keyword research.

  • Lesson 8. Create Content

    Optimizing your content with the right keywords is critical for achieving top search engine rankings. This lesson will teach you how to write optimized content using researched keywords.



SEMrush Overview Course

Get to know the basics of SEMrush from one short course.


Course Contents

  • Lesson 1. SEMrush Tools Overview

    What is SEMrush? This lesson focuses on how to gain an advantage over your competition by using SEMrush’s features and tools to your maximum benefit.

  • Lesson 2. Analytics Reports and Projects

    This lesson on SEMrush gives you insight into the numerous tools at your fingertips for advanced analytics and special projects.

  • Lesson 3. Integration with Third-Party Services

    There is no shortage of third-party tools and services that can be integrated with SEMrush. Learn how they complement the SEMrush toolkit to make your data analytics even more comprehensive and insightful.



SEO Fundamentals Course with Greg Gifford

Brush up on the basics of SEO with this free and in-depth course from SEMrush favorite Greg Gifford.


Course Contents

  • Module 1. Search engine basics

    Learn SEO basics as Greg takes you through the inner workings of search engines. How do they determine where a given website is going to be placed on the results page? Where is the best page placement? Learn the answers to these questions and many more.


    Module 2. Technical SEO

    Dive a little deeper into SEO fundamentals as you learn more about some of the basic technical aspects of how search engines interact with websites. Learn how to diagnose problems with a site and make adjustments to rank higher. This module includes tips on basic SEO analysis.


    Module 3. Link signals

    Greg gets you up to speed on the ins and outs of earning relevant links to your website. You’ll learn why not all links are good links, and how to analyze your links and utilize anchor text to your advantage. This is a basic SEO strategy that you’ll want to develop as you build your site.

  • Module 4. On-page signals

    Among the SEO basics, you’ll find on-page optimization to be of key importance. Learn how to do keyword research, write and optimize content, what key on-page elements are, and more. These important concepts are basic SEO techniques that help to improve the ranking and conversion rate of websites.



SEMrush SEO Toolkit Course

Make the most of SEMrush’s SEO Toolkit by taking our course. Provided by a team of SEMrush professionals, you’ll delve into all the best and need-to-know features of the toolkit to help you drive better results.


Course Contents


    Module 1. Learn

    In this module, you’ll learn how the SEMrush toolkit gives you everything you need to build and analyze your SEO campaign. These SEO tools provide you with all the power you need to build a winning campaign.


    Module 2. Build

    After you create your campaign, you’ll want to manage it efficiently for maximum effectiveness. Learn how to use the best tools. Managing a campaign will never be easier after completing this module.


    Module 3. Measure

    Tracking your campaign and making the necessary adjustments is paramount to SEO success. SEMrush tools give you what you need. Use these to position clients for their most successful campaign ever.



Technical SEO course with Bastian Grimm

Understand the basics and delve further into the specifics of technical SEO with this free in-depth course from renowned SEO expert Bastian Grimm.


Course contents

  • Module 1. Internal Linking

    Get introduced to internal linking within website pages, how to prioritize relevant links, using link hubs, multiple linking, and the best practices for nofollow links. This is a great module for those who wish to start learning technical SEO.


    Module 2. Crawling and Indexation: Best Practices for Controlling Web Crawlers

    In this technical SEO module with Bastian Grimm, you’ll gain an understanding of search crawlers and how to optimally budget for them.


    Module 3. Advanced Crawling and Indexation

    You will get a deeper understanding of how to manage crawling and indexation.


    Module 4. HTTP Response Codes

    You will learn about HTTP header fields, which transmit the parameters and arguments important for the file transfer via HTTP protocol.