Web Analytics Software

What is Web Analytics Software?

Web Analytics Software is used by organizations to track metrics related to their website and other web properties.

This includes tracking users’ demographics, operating system, type of device, channel they came from, how they flow through the site, what actions they take, their estimated value, and so on.


Related software categories




SEMrush offers solutions for product marketing, SEO, app store optimization (ASO), pay-per-click advertising (PPC), content ideas and generation, social media marketing, marketing automation tasks, and competitor research.

With SEMrush, marketers can find insights on:

  • domain analytics
  • keyword analytics
  • topic research
  • gap analysis
  • content templates
  • writing assistants
  • lead generation
  • CPC map
  • Traffic Jet (ad automation solution)
  • marketing calendar
  • project dashboards
  • custom reports, and more

SEMrush is trusted by over 6,000,000 marketers worldwide. SEMrush offers a Free Trial.

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