Imagine you’re running an animal shelter. Getting people to adopt homeless dogs is hard enough. Then COVID hits and things get even harder. What are you supposed to do?
This German shelter came up with an ingenious plan: Get a professional photographer to shoot pictures of the animals they have and put them on Tinder (Facebook account required to join).
The result? A purrfect match.
“The response is insane, it’s exploding everywhere,” said Jullian Moss, a representative of the animal shelter. In other words, people are swiping right en-masse.
This just goes to show that a little bit of creativity goes a long way in marketing.