What is Marketing Attribution Software?
Marketing Attribution Software enables marketers to identify what advertising channels are providing their organizations the highest return on investment (ROI).
This software provides marketing teams with visibility into which marketing channels are working and where they should allocate their resources. By understanding which marketing efforts are most successful, marketing teams can make better decisions about where to allocate their budget and time.
There are many types of marketing attribution software available on the market, each with its own set of features.
Marketing Attribution Software Features
Some common features include:
- campaign tracking: ability to track marketing campaigns from start to finish in order to see which ones are most successful
- conversion tracking: ability to track conversions (sales, leads, etc.) in order to attribute them to specific marketing channels
- touchpoint analysis: ability to see how each marketing touchpoint (ad, email, social media post, etc.) contributes to the overall conversion rate
- data visualization: ability to see marketing data in an easy-to-understand format, often in the form of charts and graphs
Which marketing attribution software is best for your organization will depend on your specific needs.
To help you find the right software for your business, we’ve compiled a list of the best marketing attribution software on the market.
How to Choose the Best Marketing Attribution Software
To choose the best marketing attribution software for your business, consider the following factors:
- Your marketing goals: What are you hoping to achieve with marketing attribution software? Make sure the software you choose will help you meet your specific goals.
- The channels you use: Which marketing channels do you use most often? Make sure the software you choose can track the channels you use.
- The size of your team: Do you have a large marketing team or a small one? Make sure the software you choose can accommodate the size of your team.
- Your budget: Marketing attribution software can be expensive. Make sure you choose software that fits within your budget.
The best marketing attribution software on the market
1. Adobe Analytics
2. Google Analytics360
Let’s go through them one by one.
#1 Adobe Analytics
Adobe Analytics is a marketing attribution software that provides users with campaign tracking, conversion tracking, touchpoint analysis, and data visualization.
It’s a good choice for businesses of all sizes and budgets.
Adobe Analytics can also tie in well with other software in the Adobe portfolio, such as its ad creator which allows you to create free personalized ads in minutes.
#2 Google Analytics360
Google Analytics 360 provides the tools and support that enterprise teams need to get actionable insights from their data.
Bizible is marketing attribution software that enables users to track and attribute their marketing efforts to sales outcomes. It’s a good choice for businesses of all sizes.
CallRail is marketing attribution software that enables users to track phone calls and attributes them to specific marketing campaigns.
Pathmatics is marketing attribution software that enables users to see how their ads are performing across different digital channels.
SEMrush offers solutions for SEO, app store optimization (ASO), pay-per-click (PPC), content ideas, social media, marketing automation tasks, and competitor research.
With SEMrush, marketers can find insights on:
- domain analytics
- keyword analytics
- topic research
- gap analysis
- content templates
- writing assistants
- lead generation
- CPC map
- Traffic Jet (ad automation solution)
- marketing calendar
- project dashboards
- custom reports, and more
SEMrush is trusted by over 6 million marketers worldwide.
SEMrush offers a 14-day free trial and three paid plans: Pro ($99.95/month), Guru ($199.95/month), and Business ($399.95/month).
Ahrefs is one of the most popular SEO tools on the market designed to help you rank and track competitors and backlinks.
Ahrefs offers a 7-day trial and four paid plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month).
Backed by the largest community of SEOs on the planet, Moz builds tools that help make SEO, inbound marketing, link building, and content marketing easy.
Moz offers a free trial and three paid plans: Standard ($99/month), Medium ($179/month), and Large ($249/month).
SERPstat is an all-in-one marketing toolset that provides users with the tools they need to improve their SEO, traffic, and rankings.
SERPstat offers a free trial and four paid plans: Basic ($69/month), Medium ($149/month), Large ($299/month), and X-Large ($499/month).
Rockerbox is marketing attribution software that enables users to track marketing campaigns and attribute them to sales outcomes. It’s a good choice for businesses of all sizes.
Hive9 connects automatically to your marketing tech stack to pull in performance data, apply attribution logic, and visualize your performance compared to expectations.
Performance in the context of your plans will add new meaning to your analysis.
Marketing Attribution Software FAQ
Why is marketing attribution software important?
Marketing attribution software is important because it allows businesses to track the performance of their marketing campaigns and attribute them to specific sales outcomes.
This information can be used to improve marketing strategies and ROI.
What are some features of marketing attribution software?
Some features of marketing attribution software include campaign tracking, conversion tracking, touchpoint analysis, and data visualization.
How much does marketing attribution software cost?
The cost of marketing attribution software varies depending on the features and functionality required.
Some marketing attribution software is available for free, while other products may have monthly subscription fees.
Which marketing attribution software is best for my business?
The best marketing attribution software for your business will depend on your specific needs and requirements.
Be sure to research different products and read online reviews before making a final decision.
No matter what your business size or budget is, there’s a marketing attribution software that’s right for you.
With marketing attribution software, you can see which marketing channels are working and which ones need improvement.
This will help you make better marketing decisions and allocate your marketing budget more efficiently.
Make sure to choose software that fits your team size, budget, and needs.