5 Ways to Boost ROAS in Your Copy

5 Ways to Boost ROAS in Your Copy

There’s only one way to get better results from your pay per click (PPC) campaigns… and that’s by running tests.

But if you could use guidance on what tests to run and how, you can run some tests.

Let’s get testing, shall we?

Numerical abbreviations vs full numerical value

We all know that numbers in your copy improve response… but which numbers resonate more? 15M or 15,000,000?

A test will tell.

Variations of price inclusion

You can also test headlines showing prices vs. headlines without prices.

And you can test different price variations.

Discounts

Test if percentages, actual pricing, or fully written offers convert better.

Appeal to emotions

Give dimension to your copy by leveraging your audience’s emotions.

What do they hate? What do they love? What’s their most urgent problem?

To get a clearer example of this, you can check out the kinds of headlines that drove more engagement on Facebook and Twitter below.

you can check out the kinds of headlines that drove more engagement on Facebook and Twitter below

You can also try headline analyzing tools to predict the engagement a headline might get before you invest money in it.

Calls to action (CTAs)

Shop now. Buy now. Purchase. Order. Find out. Discover. Request…

Different CTAs will get different results. Test them!

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