There’s only one way to get better results from your pay per click (PPC) campaigns… and that’s by running tests.
But if you could use guidance on what tests to run and how, you can run some tests.
Let’s get testing, shall we?
Numerical abbreviations vs full numerical value
We all know that numbers in your copy improve response… but which numbers resonate more? 15M or 15,000,000?
A test will tell.
Variations of price inclusion
You can also test headlines showing prices vs. headlines without prices.
And you can test different price variations.
Test if percentages, actual pricing, or fully written offers convert better.
Appeal to emotions
Give dimension to your copy by leveraging your audience’s emotions.
What do they hate? What do they love? What’s their most urgent problem?
You can also try headline analyzing tools to predict the engagement a headline might get before you invest money in it.
Calls to action (CTAs)
Shop now. Buy now. Purchase. Order. Find out. Discover. Request…
Different CTAs will get different results. Test them!