What is Marketing Resource Management (MRM) Software?

Marketing Resource Management (MRM) Software helps marketing departments more efficiently utilize all types of marketing assets available to them.

MRM tools act as a central hub for all assets across multiple channels, including email, social, direct mail, display ads, and so on. Moreover, it should integrate in with third-party platforms to execute marketing campaigns.

Related software categories




Join Vogue, Gucci, World Wildlife Fund (WWF), Domino’s Pizza, TEDx, Isobar, and Ogilvy who use Moosend for their email campaigns. 

Moosend integrates in with CRMs, lead generation platforms, email verification services, and others to help get your marketing assets in sync.


  • Advanced customization and product recommendations to improve open rates, click-through rates, and revenue
  • E-commerce AI
  • Minimal human input from your marketing team
  • Simple and elegant drag and drop editor
  • Segmentation made simple


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