How to Make Advertising Claims Without Getting Sued by the FTC

“John made $60K in 30 days following my system.”

“Jessica went from $0 to $20K a month without applying for a single gig.”

In case you weren’t aware…

The Federal Trade Commission (FTC) recently started cracking down on money-making claims like these.

And if you make these similar claims in your advertising, you could be held liable – and even sued.

Which is why you should pay attention to Rob Freund’s Instagram post.

Rob is a lawyer for brands, agencies, and creators, and he has some advice for making claims that won’t get flagged by the FTC.

He suggests keeping two points in mind:

1) If the results in your advertisement don’t reflect what a typical client can expect to achieve, you need to disclose what a typical result is.

And you need to disclose typical results “clearly and conspicuously.”

Tiny disclaimers at the bottom of your landing pages won’t save you. And according to the FTC, neither will fine print saying “Results are not typical.”

2) You must be able to substantiate typical results, which in legalese means you need to be able to back them up with proof.

Note: We are definitely not legal experts here.

You should always consult a lawyer about FTC regulation.

But if you use testimonials in your marketing, these points may give you enough guidance to help you stay out of legal trouble.

Software Blade covers today's software and tomorrow's emerging technology.

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