It’s probably not the same level as watching the Space Race…
… But the pursuit of AI video generation sure is interesting to watch.
Top AI Video Generator on the Market in 2022
#1 Meta Make a Video
Just months after AI image generators entered the mainstream, Meta raised the bar by announcing Make a Video, their text-to-video generator.
Lights, camera, input
Just like AI image tools, Meta’s Make a Video generator transforms text prompts into video content.
You’ll also be able to turn still images into videos, just like Meta brought Rembrandt’s The Storm on the Sea of Galilee to life. Pretty cool.
When it’s available
Make a Video—the first of this kind to be released to the public—is expected to become available to everyone by November 2022.
Days after Meta announced Make-a-Video—its artificial intelligence (AI) video generator—Google and Phenaki announced video generators of their own.
Looks good: Google’s Imagen generator can produce high-definition videos several seconds long.
Yes, initial images still appear distorted, and objects and movement can look unnatural and blend in impossible ways… but the results are still remarkable.
Also, the founders of Phenaki launched their own text-to-video generator.
1/ Today we are excited to introduce Phenaki: https://t.co/7xkcoeuXwB, short-link-to-paper, a model for generating videos from text, with prompts that can change over time, and that is able to generate videos that can be as long as multiple minutes! pic.twitter.com/icO8M0frKk
— Dumitru Erhan 🇺🇦 (@doomie) October 5, 2022
Phenaki prompts allow room for narratives and stories, and can generate videos lasting several minutes. Wild.
Why we care
It seemed impossible a few years ago, but AI-produced video is now becoming a viable industry with multiple competitors.
These tools could make video production much easier—and cheaper— for marketers without the skills or budget.
Creating videos in seconds could help marketers who can’t afford expensive producers design custom ad creatives on their own.
And video designers can use the power of text-to-video to enhance their own creations and create amazing stuff.