You don’t have to be J.K. Rowling to write copy that engages readers and motivates them to buy…
You just need to know a few effective techniques.
Below are 10 powerful hacks that can take your copy to the next level.
Let’s get hacking…
Top Copywriting Hacks to Convert Customers
If you’re different from or better than your competitor, don’t be afraid to say it.
Show customers you’re cheaper, faster, etc.
#2 Reframe the pricing
Numbers can be abstract. Bring your prices down to earth by comparing them with something else.
“Less than three lattes a month” sounds cheaper and more appetizing than $9/month.
#3 Add visuals
Plain text = boring.
Add images, infographics, bold words, etc. to make your copy more engaging.
#4 Ask for effective testimonials
The best testimonials use the same pattern: before > transformation > after.
Ask your customers to follow this pattern and then use their words in your copy.
#5 Raw data wins
Raw numbers are more believable than rounded numbers.
If 79% of customers think your product is the best, say so. Don’t round up to 80%.
#6 Your customers are your salespeople
When describing the benefits of your product, back them up with testimonials.
People will always trust other people more than you.
#7 Use repetition
Done right, repetition makes copy memorable and effective.
Don’t feel bad about repeating yourself.
#8 Handle objections in the call-to-action (CTA)
You can boost engagement by using your CTA to answer objections.
Objection: “Will this trial cost me money?” CTA: “Try it free – no credit card.” Done!
#9 Don’t sell, entertain
The more you write to sell, the less effective your copy will be.
Joke around, tell compelling stories, add some personality to the brand voice.
#10 Profit from your competitor’s flaws
Check your competitor’s product pages for 3-star reviews, and turn their biggest complaints into your selling points. Voila!
Powerful stuff, right?
Try working these tips into your copy. You might be surprised by the results.