
You don’t have to be J.K. Rowling to write copy that engages readers and motivates them to buy…
You just need to know a few effective techniques.
Below are 10 powerful hacks that can take your copy to the next level.
Let’s get hacking…
Top Copywriting Hacks to Convert Customers
#1 Compare
If you’re different from or better than your competitor, don’t be afraid to say it.
Show customers you’re cheaper, faster, etc.
#2 Reframe the pricing
Numbers can be abstract. Bring your prices down to earth by comparing them with something else.
“Less than three lattes a month” sounds cheaper and more appetizing than $9/month.
#3 Add visuals
Plain text = boring.
Add images, infographics, bold words, etc. to make your copy more engaging.
#4 Ask for effective testimonials
The best testimonials use the same pattern: before > transformation > after.
Ask your customers to follow this pattern and then use their words in your copy.
#5 Raw data wins
Raw numbers are more believable than rounded numbers.
If 79% of customers think your product is the best, say so. Don’t round up to 80%.
#6 Your customers are your salespeople
When describing the benefits of your product, back them up with testimonials.
People will always trust other people more than you.
#7 Use repetition
Done right, repetition makes copy memorable and effective.
Don’t feel bad about repeating yourself.
#8 Handle objections in the call-to-action (CTA)
You can boost engagement by using your CTA to answer objections.
Objection: “Will this trial cost me money?” CTA: “Try it free – no credit card.” Done!
#9 Don’t sell, entertain
The more you write to sell, the less effective your copy will be.
Joke around, tell compelling stories, add some personality to the brand voice.
#10 Profit from your competitor’s flaws
Check your competitor’s product pages for 3-star reviews, and turn their biggest complaints into your selling points. Voila!
Powerful stuff, right?
Try working these tips into your copy. You might be surprised by the results.