How to Pitch Your Brand to Podcasts

If there’s one effective way to grow your brand without spending cash… It’s appearing on podcasts.

The benefits are huge:

Below we offer a few ways to pitch podcast hosts on… well, having you on.

So let’s get pitching…

Pick your podcasts carefully. Getting a spot in any old podcast may rack up your appearances but won’t help you reach your ideal customer profile.

For example: If you’re an e-commerce marketing agency that partners with Shopify brands, look for podcasts that fit that category.

This is where you find contacts. Some tools offer extensive libraries, including the host info you need for sending your pitch.

And some include filters that help you quickly find podcasts that fit your niche.

Instead of hiring a freelancer who’s not as familiar with the industry, write your own intro message and make it as personal as you can.

It feels more natural to have a brand founder or ads expert reaching out for a feature than a random person from your marketing team.

An underrated part of pitching is actually recommending a potential topic to the host.

If you can spice up your cold intro with talking points, you can build intrigue and make hosts more likely to say yes.

You’d be amazed how many people blindly pitch a podcast without having listened to a single episode.

Immerse yourself in podcasts and learn about the hosts, the concepts, and the guests.

You’ll learn something new and gather material that makes your cold intro more authentic and compelling.

Whip out those spreadsheets and start pitching those podcast appearances. Good luck!