UX Research Platforms – Everything You Need to Know

What are UX Research Platforms?

A user experience research platform, or UX research platform, is a web-based application that enables UX professionals to conduct user research studies.

UX research platforms allow you to create and administer surveys, gather feedback from users, and analyze the data. Some of the most popular UX research platforms are SurveyGizmo, Qualtrics, and Hotjar.

Each UX research platform has its own strengths and weaknesses. It’s important to choose the right platform for your needs. Here are some factors to consider when choosing a ux research platform:

Features: What features does the platform offer? Does it have everything you need?

Ease of use: How easy is it to use? Can you get up and running quickly?

Pricing: How much does it cost? Is it within your budget?

Support: What kind of support does the platform offer? Can you get help when you need it?

Reviews: What do other users think of the platform? Read reviews to get an idea of what others think.

Once you’ve considered these factors, you’ll be able to choose the best UX research platform for your needs.

Userlytics as a UX research platform

Userlytics is a remote user testing platform.

Specifically, it’s designed to help companies run user experience studies such as usability tests, diary studies, tree testing, and card sorting.

The startup has millions in annual revenue from over 1,000 customers, including Google, Microsoft, and Philips.

Userlytics allows companies to recruit participants from a panel of over 1 million users, or to bring in their own.

The company also has a do-it-yourself (DIY) tool, which is aimed at smaller businesses and individuals who want to conduct user research but don’t have the budget for a full-fledged platform.

According to Userlytics’ CEO, demand for their services in non-English speaking countries is growing at a rate of 25% annually.

One reason behind Userlytics’ rapid growth is the fact that they have access to a network of 1 million+ testers for qualitative and quantitative tests.

The broader UX research trend

Userlytics is part of the UX Research Platforms trend.

UX research testing has traditionally been conducted either by using someone’s professional network or by hiring expensive testing service agencies.

On the other hand, UX research platforms operate similarly to survey audience platforms: audiences are defined based on a set of screening questions.

Growing startups such as AppQuality and UberTesters have created UX research platforms to capitalize on this demand.

This is why the market for UX research is expected to double in the next five years.

How do you conduct UX research online?

Conducting UX research online is a great way to gather data from users without having to travel. There are many different ways to conduct UX research online, including surveys, interviews, focus groups, and user testing.

Surveys are the most common type of UX research. They’re quick and easy to administer, and they can be used to collect a wide range of data.

Interviews are another popular method of UX research. They allow you to gather in-depth information from users about their needs and experiences.

Focus groups are a type of UX research that involves bringing together a group of users to discuss a specific topic. This method is often used to generate new ideas or to get feedback on existing ones.

User testing is a type of UX research that involves observing users as they use a product or service. This method is used to assess the user experience and to identify areas for improvement.

There are many different ways to conduct UX research online. Choose the method that best fits your needs and budget.

What are the benefits of conducting UX research online?

Conducting UX research online has many benefits, including:

-You can reach a large number of users quickly and easily.

-You can gather data from users in different locations.

-You can save money on travel costs.

-You can conduct studies at any time of day or night.

What are the disadvantages of conducting UX research online?

Conducting UX research online has a few disadvantages, including:

-You can’t observe users’ reactions in person.

-You can’t get feedback from users who are using the product or service.

-You need to have a good understanding of how to conduct online research.

Can UX research be done remotely?

Yes, UX research can be done remotely. There are many different ways to conduct UX research online, including surveys, interviews, focus groups, and user testing.

Conducting UX research remotely has many benefits, including the ability to reach a large number of users quickly and easily, the ability to gather data from users in different locations, and the ability to save money on travel costs.

What is the best way to conduct UX research?

The best way to conduct UX research depends on your needs and budget. If you need to reach a large number of users quickly and easily, then conducting a survey may be the best option.

If you need to gather in-depth information from users about their experiences, then conducting an interview may be the best option.

If you need to generate new ideas or get feedback on existing ones, then conducting a focus group may be the best option.

If you need to assess the user experience and identify areas for improvement, then conducting user testing may be the best option. Choose the method that best fits your needs and budget.

What’s next for UX research platforms

Userlytics is part of the UX research platforms meta trend.

The software testing services industry is worth $6 billion.

There are approximately 1,900 businesses in this space.

Over the next 5 years, the industry is expected to experience an annual growth rate of 5.2%.

Respondent, Appquality, and ObservePoint are examples of growing UX research platforms.

The UX research platforms market is expected to reach $20 billion by 2030.

This growth is being driven by the increasing demand for user experience (UX) services, which is in turn being driven by the growing use of mobile devices and the Internet of Things (IoT).

In addition, the need for faster and better software products is pushing companies to invest in UX research.

As a result, we can expect to see continued growth in the UX research platforms market over the next few years.

Conclusion

UX research platforms are web-based applications that enable UX professionals to conduct user research studies.

They allow you to create and administer surveys, gather feedback from users, and analyze the data.

Userlytics is a popular and growing remote user testing platform.

The UX research platforms market is expected to grow significantly.

Conducting UX research online is a great way to gather data from users without having to travel. There are many different ways to conduct UX research online, so choose the method that best fits your needs and budget.

The benefits of conducting UX research online include reaching a large number of users quickly and easily, gathering data from users in different locations, and saving money on travel costs.

The disadvantages of conducting UX research online include not being able to observe users’ reactions in person and not being able to get feedback from users who are using the product or service.