How to Perfect Your ‘Book a Demo’ Page [Expert Tips]

How to Perfect Your ‘Book a Demo’ Page [Expert Tips]

What is a Book A Demo Page?

A Book A Demo page is a web page that allows visitors to schedule a time for a demo or consultation with a company.

This type of page is commonly used by businesses that provide services such as software, coaching, or consulting.

The book a demo page typically includes:

  • A form to collect the visitor’s contact information
  • A calendar or scheduling tool
  • A way to pay for the service (if applicable)

The book a demo page is an important part of the sales process because it allows businesses to book appointments with potential customers without having to use a third-party scheduling tool.

This can save the business money and time, and it can also help build trust with potential customers.

Book A Demo & Conversions

Most brands focus so much on their hero pages that they forget to write a good ‘Book a Demo’ page.

This means that most demo pages end up with a sad-looking form and a generic line like “Book a demo today for free!”.

This seriously hurts conversion. Your demo page is just as important as your landing pages.


Booking a call is a medium to high-friction activity. Even if someone’s interested enough to find your demo page, they still need to be convinced a call is worth their time.

And if you don’t convince them, you’re missing out on the people who were most interested in your product.

What should you include on your demo page?

The best brands normally use a combination of:

  • Rationale for the call: Why do I need to book a demo?
  • How long it’ll take: Will this take hours?
  • What value they’ll get: What will I learn?
  • Social proof: Does anyone else use this product?

You should do as much objection-handling as you can.

And, of course, you should also make it super easy for people to book the actual demo.

Some brands even use chatbots to get this feature done, though traditional booking options still work well.

An upgraded demo page can significantly boost your conversion.

Below is an example of a CRM software‘s book a demo page.

example of a CRM software's book a demo page

Book A Demo CTA (Call to Action)

The CTA on your book a demo page should be to get your leads and visitors to take action.

When writing your book a demo CTA, make sure to:

Include action words like ‘Book’ or ‘Schedule’ as the CTA button.

Make it big and impossible to miss.

Use persuasive language that speaks to the needs of your target audience.

Book A Demo Email Template

If you’re looking for a book a demo email template, here’s one that works well:


Hello ____,

I hope you are doing well. We spoke a while ago about ____ and you expressed interest in scheduling a demo. I wanted to follow up and see if you would be available for a call on ____ at ____?

Thank you for your time and I look forward to speaking with you soon.

Best, _____

[Your Name]


When it comes to book a demo scripts, the best approach is to focus on the needs of your target customer.

Book A Demo Alternatives

If you’re looking for book a demo alternatives, there are a few options available:

  • Request a Demo: This is a similar page but with a focus on requesting information about the product or service before scheduling a time for the demo.
  • Book an Appointment: This page is focused on scheduling an appointment rather than booking a time for a demo.
  • Contact Us: This is a generic contact page that can be used to book a demo or request more information.

The best book a demo alternative will depend on your specific needs.

If you’re not sure which option is best for you, consider speaking to a marketing professional.


When it comes to book a demo pages, the most important thing is to focus on the needs of your target customer.

Include information that will address their pain points and make it easy for them to book a call.

If you need help creating a book a demo page or book a demo email template, consider speaking to a marketing professional.

They can help you create a page that converts and meets the needs of your target audience.

Software Blade covers today's software and tomorrow's emerging technology.

Leave a Reply

Your email address will not be published. Required fields are marked *