What is CRM Software?

CRM Software, short for Customer Relationship Management, is a tool that helps businesses manage their customer relationships and improve marketing and sales relationships.

It helps store information on leads, customers, interactions, and sales. Marketers, salespeople, and support members can use CRM software to generate reports and automate important tasks.


Related software categories


thryv appointment scheduling


Thryv puts all your customers, all in one place — at the heart of your business. Its custom fields are tailored to how you work, so you can find, filter, tag and track your contacts.

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