Store owners sometimes spend thousands of dollars on creators making user-generated content (UGC).
And if you’re promoting UGC organically on platforms like TikTok, sometimes you need to post up to 30 videos to figure out what the algorithm wants.
But the bill on that kind of project can get costly… fast.
Below is a strategy for shooting 60+ pieces of organic UGC a month without spending a fortune.
Lights, camera, action…
OK, you do have to spend some money on your first video
But make sure you have a version of it without subtitles.
Get all the raw materials.
Then, replace the subtitles and text to speech
Do this by changing the hook and call-to-action (CTA).
Now you have a new video with a completely different start and end.
Split test the variations to see which one brings home the dough.
Now take the raw materials and mix and match
Do this by doing a mix and match of:
- Change frame orders.
- Crop videos.
- Change the first frame.
- Insert images.
And right away, you have at least 10 videos that neither your audience nor the algorithm will recognize as coming from the same original video.
Post it on multiple platforms
Reels, TikTok, in your newsletter, whatever… That’s 10 videos on 3 different platforms, equaling 30 videos from one piece of content.
If you shoot 10 videos for $50 and repurpose them to 300 videos, you’ll reduce your UGC content creation costs by at least 6x and have enough content for six months.
Just make sure you mix and match videos from different creators…