In this article, we cover the best sites to learn digital marketing, including those with free marketing courses online.
But first, let’s cover what not to do.
Avoid excessively academic teachings
University marketing focuses on core concepts, but a lot of it is outdated or not practical.
Academic curriculums aren’t going to keep up with the latest trends.
And as anyone in marketing knows, the field changes very fast.
New platforms and new methods of marketing come up all the time. And you have to evolve to keep up. Spending four years and a lot of money isn’t the best way to go about learning marketing.
Avoid generic advice
A lot of marketing advice is simply too generic and isn’t helpful. Maybe it can help you understand some concepts, but won’t help you execute.
Let’s dive into the 5 best sites for learning marketing.
Best Sites to Learn Marketing
It’s free and comes with a certification (IAB-certified) that can be a resume builder.
Lots of things run through Google, from SEO to Google Ads to YouTube and more.
So if you want to learn from one of the most reliable sources out there, Google’s fundamentals of digital marketing is a big one.
It comes with 26 module that covers local SEO, video marketing, paid social ads, and more.
It takes 40 hours.
It’s free and covers email marketing.
Email is now decades old but is still widely regarded as the highest ROI channel.
According to InternetAdvisor, for every $1 spend on email marketing, $42 comes back in return.
Email is a private platform and a list you completely own. All you have are the fixed costs of your email provider and you take care of the rest. Some call email lists their own private ATM machine for a reason.
There’s no certification but the lessons are well worth it.
TME.net has lots of shorter articles on the latest in marketing.
Their articles are easy to get through in 1-3 minutes and provide lots of digestible actionable advice for how to learn digital marketing.
PPC focuses on paid ads.
SEO is great. But results take time. It can take months to rank content and you’re writing for a search engine, not highly optimized copy designed to sell.
Paid ads enable you to get traffic instantly and results much faster.
It may not be profitable at first but once you learn strategies, fine tune them, and apply them you’ll figure out how to generate profit from your paid marketing efforts.
Moreover, once you get a lead from paid ads you can keep selling to them over and over again.
Copyblogger focuses on copywriting and other core skills such as targeting to build a business from scratch or improve an existing one.
Our attention spans are shorter than ever in the ages of tweets, TikToks, and other sources of information competing for our time.
Copyblogger focuses on getting people’s attention.
It teaches you how to persuade people with words. It’s been around since 2006 since it’s been highly optimized and updated over time.
In this article, we covered the best sites to learn marketing.
If you’re interested in any of the following:
- how to learn digital marketing
- learn marketing online
- how to learn digital marketing for free
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- free marketing courses online