25+ BEST Marketing Tools for the Solo Entrepreneur [Ranked]

In this article, we’re going to look at the best marketing tools.

These marketing tools can be especially helpful for the solopreneur, when you don’t have the luxury of a large marketing team.

Hiring people is expensive, so digital tools are high in demand.

The tools are going to help you move faster, work smarter, and more efficiently… and, most importantly, on a budget.

Some of these automated marketing tools are free, so with many you don’t even have to spend any money. Others, on the other hand, may cost a little bit but can be incredible ROI.

Let’s take a look.

Best Marketing Tools

#1 Madgicx

Madgicx is an AI tool that helps you identify places in your copy to improve.

It also analyzes your ad campaigns and then recommends changes to improve your results.

The best part about this automated marketing tool? Madgicx is completely free.

#2 Mixpanel

Mixpanel provides analytics for mobile and web apps. It’s used by some of the biggest companies in the world, including Twitter, Uber, and TED.

With Mixpanel, you can track how users interact with your app or website, what features they use (or don’t use), and where they drop off.

You can start with a free plan, but eventually you’ll need to upgrade to a paid plan if you want to keep using it.

#3 AdEspresso

AdEspresso is a tool that helps you create, analyze, and optimize Facebook ads.

It’s a great tool for small businesses because it has a low monthly cost and you can get started without any technical knowledge.

AdEspresso also offers a free trial so you can try it out before you commit.

#4 Hootsuite

Hootsuite is a social media management platform that lets you manage all your social media accounts in one place.

You can schedule posts, track who’s talking about your brand, and measure your success over time.

Hootsuite has a free plan as well as paid plans that start at $9/month.

Hootsuite Insights

Hootsuite Insights is a platform that helps you track, measure, and analyze your social media performance.

It gives you insights into what’s working and what’s not, so you can make better decisions about your social media strategy.

Hootsuite Insights is a paid platform, but it offers a free trial so you can try it out before you commit.

#5 SumoMe

SumoMe is a suite of tools that helps you grow your website’s traffic and engagement.

It includes tools to add social sharing buttons, email capture forms, and email opt-ins.

SumoMe is free for up to 100 subscribers.

#6 AnswerThePublic

AnswerThePublic is where you can type in any topic and then figure out the questions people have about it.

Let’s say your topic is the “stock market.”

When you type it in, AnswerThePublic will spit out questions…

Prepositions that people use involving the topic…

Comparisons (e.g., stock market vs. cryptocurrency)

And alphabetically categorized terms.

AnswerThePublic is great for SEO marketers and content creators because it’s another tool to help them understand what the public wants and design content that fits these questions.

#7 BuzzSumo

BuzzSumo is a tool that helps you see the most popular content on any topic.

It’s great for figuring out what content to create and share yourself.

You can use the free version or upgrade to a paid plan.

#8 UpWork

UpWork is a platform where businesses and freelancers can connect with each other.

Businesses can find freelancers to do things like social media marketing, graphic design, and copywriting.

Freelancers can find work and get paid by the hour, day, or project.

There is no cost to join UpWork, but you will pay a fee if you hire someone through the platform.

UpWork is great for businesses that want to find high-quality freelancers without spending a lot of money.

#9 Fiverr

Fiverr is similar to UpWork in that it’s a platform where businesses and freelancers can connect with each other.

However, Fiverr is different in that all services start at just $5.

So if you need a quick and easy task done, Fiverr is a great option.

Again, there is no cost to join, but you will pay a fee when you hire someone through the platform.

Fiverr is great for businesses on a tight budget who still need high-quality work done.

#10 socialBee

socialBee is a tool that helps you grow your Twitter following.

It does this by analyzing your followers and then suggesting people to follow based on things like interests and location.

socialBee has a free plan as well as paid plans that start at $10/month.

If you’re looking for a way to grow your Twitter following, socialBee is a great option.

#11 Unsplash

When writing content, you’re going to need images.

Unsplash is a royalty-free image hosting provider that can give you all the images you need.

All of the images on Unsplash are free to use however you want.

They can be used for blog posts, social media, paid ads, and more.

Unsplash is great for content creators who don’t want to worry about copyright infringement.

#12 Hunter

Hunter helps you find people’s email addresses quickly.

Find the people you want to contact quickly and easily.

Hunter has a free plan as well as paid plans that start at $49/month.

If you need to find someone’s email address, Hunter is the best tool for the job.

If you’re doing link building or outreach, Hunter can be a great tool to try.

It also has a Chrome extension that allows you to find up to 25 emails per month for free.

#13 Google Data Studio

Google Data Studio is a free tool that helps you visualize your data.

It connects to data sources like Google Analytics, AdWords, and more to help you create beautiful reports and dashboards.

If you’re looking for a way to better understand your data, Google Data Studio is the best tool for the job.

Plus, it’s free!

There are also paid options available if you need more features.

Marketing is all about data. And Google Data Studio can help you make sense of it all.

#14 Canva

Canva is a graphic design tool that helps you create beautiful visuals for your social media, blog, or website.

It’s easy to use, even if you’re not a designer, and it has a library of pre-made templates and images.

Canva has a free plan as well as paid plans that start at $9.95/month.

These are just a few of the best marketing tools out there. With so many options, it can be tough to know which ones to use. But these tools will help you get started and work smarter, not harder. So don’t be afraid to try them out!

 

AI Tools for SERP Analysis

There are also a ton of AI tools for SERP analysis.

Every SEO needs to do keyword research and also find out what their competitors are writing about.

These are the top SERP analysis marketing tools on the market.

#1 Ahrefs

Ahrefs is a tool that helps you do both of those things.

It has a huge database of keywords and also tells you what your competitors are writing about.

Paid plans start at $99/month.

If you’re looking for a tool that can help with both keyword research and competitor analysis, Ahrefs is the best option.

#2 SEMrush

SEMrush is another tool that helps you do both of those things.

It has a huge database of keywords and tells you what your competitors are doing in terms of SEO.

Paid plans start at $99/month.

If you’re looking for a tool that can help with both keyword research and competitor analysis, SEMrush is a great option.

#3 UberSuggest

UberSuggest is a free tool that helps you do keyword research.

It has a database of keywords and also tells you how difficult it will be to rank for those keywords.

If you’re looking for a free tool that can help with keyword research, UberSuggest is a great option.

#4 Frase.io

Frase.io is a tool that helps you write content.

It does this by giving you topic ideas and also helping you optimize your content for SEO.

Paid plans start at $99/month.

If you’re looking for a tool that can help with both content ideation and SEO, Frase.io is the best option.

#5 Marketmuse

Marketmuse is a tool that helps you optimize your content for SEO.

It tells you what you need to do to make your content more SEO friendly.

Paid plans start at $249/month.

If you’re looking for a tool that can help with SEO, Marketmuse is a great option.

These are just a few of the best marketing tools on the market. There are countless options available, so find the ones that best fit your needs and get to work!

#6 Keyword Sheeter

Keyword Sheeter is a tool that helps you find long tail keywords.

It does this by giving you keyword suggestions and also telling you how difficult it will be to rank for those keywords.

If you’re looking for a tool that can help you find long tail keywords, Keyword Sheeter is a great option.

Free Keyword Research Tools

#7 Clearscope

Clearscope is a tool that helps you write content for SEO.

It does this by giving you topic ideas and also telling you how to optimize your content for SEO.

Paid plans start at $99/month.

If you’re looking for a tool that can help with both content ideation and SEO, Clearscope is the best option.

#8 SEO Scout

SEO Scout is a tool that helps you research keywords.

It has a database of keywords and also tells you how difficult it will be to rank for those keywords.

If you’re looking for a tool that can help with keyword research, SEO Scout is a great option.

#9 KW Finder

KW Finder is another tool that helps you find long tail keywords.

It does this by giving you keyword suggestions and also telling you how difficult it will be to rank for those keywords.

If you’re looking for a tool that can help you find long tail keywords, KW Finder is a great option.

#10 SERPstat

SERPstat is a tool that helps you do keyword research and also find out what your competitors are doing in terms of SEO.

Paid plans start at $69/month.

If you’re looking for a tool that can help with both keyword research and competitor analysis, SERPstat is the best option.

#11 Grammarly

Grammarly is a tool that helps you write content.

It does this by checking your grammar and also telling you how to improve your content.

Paid plans start at $29.95/month.

If you’re looking for a tool that can help with grammar and content improvement, Grammarly is a great option.

These are just a few of the best marketing tools on the market. There are countless options available, so find the ones that best fit your needs and get to work!

Conclusion

Content marketing is one of the most important aspects of digital marketing.

Creating high-quality content can help you attract attention, build an audience, and generate leads.

These are the best content marketing tools, SEO marketing tools, and overall best digital marketing tools on the market. Especially for the solo entrepreneur.

These tools will help you with everything from social media to email marketing. And best of all, they’re all free or have free plans available.

21 Useful Digital Marketing Tools to Grow Your Business