Here’s a fun fact: Written content is closer to visual design than many marketers realize.
Let’s just cover the most important stuff…
Basics to Visual Copywriting
The F-shaped pattern
Customers read the top left side of your content first.
They look at the first horizontal line or paragraph before moving down to the next horizontal section.
Write your copy accordingly!
According to research, jargon can make customers distrust your content instantly. Here are a few examples:
- Utilize. Try not to use “utilize” in your articles. It may add variety, but use is better.
- Enables. Say “Drill like a pro,” instead of “Our drill enables you to…”
- Very. It’s very tempting to use them, but intensifiers like “really” and “very” add zero value to your content.
- “We understand that…” Sounds inauthentic and fills your content with fluff.
Breaking up your text in small “chunks” of info with a variety of visual stimuli makes the content easier and more enjoyable to read.
That means you should:
- Write short paragraphs with spacing.
- Write shorter lines of text.
- Create clear visual hierarchies — bolded and bigger headings
- Place an image or a video or something visual after every 200-300 words.
- Bold or italicize key words and phrases.
- Use bullets or numbered lists.
Yep, this is just the tip of the iceberg…
If you want to make your readers laser focused and hyper engaged in your work… we recommend you to check out this extensive library of UX writing guides.