A landing page builder is key for your online sales. A landing page will help you collect qualified leads and generate sales to help you meet your business goals.
Table of Contents
What is a landing page builder?
A landing page builder is a tool that helps you create and design landing pages for your website.
Landing pages are created to capture leads and convert them into customers.
Leads can be generated from a variety of sources, such as online ads, email campaigns, or organic traffic from search engines.
A well-designed landing page will include a call-to-action (CTA) that encourages the visitor to take action, such as filling out a form or making a purchase.
Why should I use a landing page builder?
There are many benefits of using a landing page builder, such as:
• Increased conversion rates: A landing page allows you to control the entire user experience from start to finish. This means you can design a landing page that is optimized for conversion.
• Save time and money: A landing page builder can save you time and money by allowing you to create landing pages quickly and easily, without the need for a web developer.
• Increased flexibility: A landing page builder gives you the ability to customize your landing pages to match your brand and meet your specific needs.
What are the best landing page builders?
There are a number of different landing page builders available on the market.
Let’s take a look at the best landing page builders:
#1 Unbounce
Unbounce is used by more than 1,500 companies globally. It is a popular landing page builder that offers a wide range of features and templates.
Pricing: Unbounce offers four pricing plans: Launch ($72/month), Optimize ($108/month), Accelerate ($180/month).
Features: Some of the key features offered by Unbounce include:
- Drag-and-drop landing page builder
- 100+ landing page templates
- Converted insights
- A/B testing
#2 Leadpages
Leadpages is used by over 40,000 companies worldwide. It offers one of the easiest landing page builders on the market.
It is also a great fit if you’re price-sensitive and looking to save on costs relative to your alternatives.
Pricing: Leadpages offers three pricing plans: Standard ($25/month), Pro ($48/month), and Advanced ($199/month)
Features: Leadpages features:
- A/B testing
- WordPress integrations
- Social media integrations
- Mobile-responsive
- Coming soon pages
- Plugins for form creation and page design
- Unlimited landing pages
- 24/7 live chat support
- 14-day money-back guarantee
#3 Instapage
Instapage is used by some of the world’s largest companies, such as Lyft, Airbnb, and Salesforce.
It offers a powerful landing page builder with some of the most advanced features on the market.
Pricing: Instapage offers three pricing plans: Core ($199/month) and Enterprise (custom pricing).
Features: Some of Instapage’s key features include:
- Drag-and-drop landing page builder
- 200+ landing page templates
- A/B testing
- Dynamic text replacement
- Lead capture forms
- Іntеrасtіvе Widgets
- Font custоmіzаtіоn – uр tо 5,000 web fonts аvаіlаblе
- Image library
#4 Ucraft
Ucraft is a great fit for busy creators. It comes with lots of design features, such as a logo creator, drag and drop editor, and other design features.
Pricing: Ucraft offers three pricing plans: Free, Pro ($10/month), Pro Shop ($21/month), and BigCommerce ($39/month).
Features: Ucraft features include:
- Logo creator
- Drag and drop editor
- Design blocks
- Custom fonts
- Landing pages
#5 HubSpot
When it comes to B2B marketing and SaaS marketing, few names are bigger than HubSpot.
As a type of all-in-one marketing software HubSpot also has a landing page builder that’s included in their CRM software.
HubSpot is used by small marketers as well as large companies and agencies.
Pricing: HubSpot landing pages are free with a paid HubSpot CRM plan. The cheapest CRM plan starts at $50/month.
- The Ѕtаrtеr plan bеgіns аt $50/month fоr ассеss tо 1,000 соntасts
- Тhе Рrоfеssіоnаl рlаn costs $800/month (bіllеd аnnuаllу)
- Thе Еntеrрrіsе рlаn соsts $2,400/mоnth (bіllеd аnnuаllу)
Features: HubSpot landing page features include:
- List segmentation
- Fully responsive pages on all devices
- Personalized landing page content for individual visitors
- Solid split testing features
- Create professional-looking landing pages in minutes
- Lead capture and conversion via live chat, pop-up forms, conversational bots, and other methods
- Integrations with other HubSpot tools, such as marketing automation and email marketing
#6 Landingi
Landingi is a landing page solution for small businesses.
Despite its popularity among SMBs, Sony Music and PayPal use Landingi as well.
There is no need for coding skills with Landingi, which is basically a drag-and-drop type of tool.
Pricing: Landingi pricing has four tiers, three basic and one closer to an enterprise solution like many SaaS tools.
Core ($29/month), Create ($45/month), Automate ($59/month), and Suite ($209/month)
Features: Landingi features include:
- Wеb Аnаlуtісs Тооls
- Tracks your visitors, conversion rate
- Раіd Quаlіtу Ѕсоrе Орtіmіzаtіоn
- Оrgаnіс Rаnk Орtіmіzаtіоn
- Integrations with HubSpot, MailChimp, and more
- AWS cloud hosting
#7 Swipe Pages
Swipe Pages enables you to build responsive-design landing pages fast with a drag-and-drop editor.
AMP-enabled landing pages help reduce bounce rates and boost leads to give each visitor a great experience.
You can also use Swipe Pages to create a one-page website, an eCommerce page, or even a full website.
Pricing: Swipe Pages has four pricing plans: Basic ($10/month), Pro ($20/month), Elite ($67/month), and Agency (custom pricing).
Features: Swipe Pages features include:
- Smart Pages and AMP pages, enabling pages to load quickly on any device
- Support for Stripe and PayPal, making it one of the best landing page builders for eCommerce
- Dynamic keyword insertion to change the text on your pages depending on which keywords are being targeted
- A/B testing and analytics allow you to track how your pages are performing and make changes accordingly
- Templates that allow you to build landing pages fast
- Collaboration tools
- Popups, Countdowns, Forms, and other modules to increase activity on your pages
- Zapier integration and Webhooks integrations
- Direct integrations with Hubspot, Mailchimp, Active Campaign, Zoho, and more
- One-click solutions to get started with your favorite marketing automation tool
- Hosting, CDN, and SSL provided so your pages load securely and fast
How do I choose the right landing page builder for my business?
When choosing a landing page builder, you should consider your budget, the features you need, ease of use, and integrations.
Some landing page builders are more expensive than others, but usually offer more features.
If you’re on a tight budget, look for a landing page builder that has a free plan or a low-cost monthly plan.
Ease of use is important when choosing a landing page builder because you want to be able to create pages quickly without having to learn how to code.
Look for a landing page builder with a drag-and-drop editor and pre-designed templates.
Integrations are also important to consider because you’ll want to be able to connect your landing pages with your other marketing tools.
Look for a landing page builder that integrates with the tools you’re already using, such as your email marketing platform, CRM, and more.
Custom code and personalization
One of the most important landing page optimization tips is to make sure your pages are personalized.
People are more likely to convert on a landing page that is tailored to their needs and interests.
To personalize your landing pages, you can use custom code or a tool like HubSpot’s Personalization Manager.
Custom code allows you to add personalized content to your landing pages without having to use a third-party tool.
This can be done by adding cookies to your landing pages and using if/then statements to show different content depending on who is viewing the page.
If you’re not comfortable with coding, you can use HubSpot’s Personalization Manager to personalize your landing pages without having to write any code.
The Personalization Manager enables you to segment your visitors and show them different content based on who they are and what they’re interested in.
This is a great way to increase conversion rates by showing each visitor relevant, personalized content.
Google AMP
Google AMP is a great bonus feature if you’re looking for mobile landing pages to load quickly.
Swipe Pages offers Google AMP pages as an add-on to any landing page.
Google AMP pages are designed to load quickly on mobile devices and can be a great way to improve your mobile conversion rates.
To learn more about Google AMP, check out this blog post.
What is the best landing page builder?
The best landing page builder for you will depend on your needs and budget.
If you’re looking for a landing page builder with a free plan, Leadpages is a good option.
If you need advanced features like A/B testing and integrations, landing page builders like Unbounce or Instapage may be a better fit.
Ultimately, the best landing page builder is the one that meets your needs and budget.
What are the benefits to using a landing page builder?
A landing page allows your visitors to focus on your business without other distractions.
A landing page builder allows you to build these landing pages easily and efficiently.
Some landing page builders also offer features like A/B testing, which can help you optimize your pages for conversion.
Additionally, most landing page builders offer integrations with other marketing tools, which can make your life easier by allowing you to automate tasks like email marketing and lead capture.
Some tips and strategies for using landing page builders
There are a few things to keep in mind when using landing page builders to create landing pages.
First, make sure you spend some time planning out your pages before you start building them.
This will help you save time in the long run and ensure that your pages are effective.
Second, take advantage of landing page templates.
Many landing page builders come with pre-designed templates that you can use to quickly create beautiful pages.
Third, don’t forget about personalization.
Personalized landing pages are more effective than generic ones, so take the time to segment your visitors and show them relevant content.
Finally, make sure your landing pages are fast and mobile-friendly by using Google AMP pages or another similar technology.
By following these tips, you’ll be well on your way to creating high-converting landing pages that will help you grow your business.
Landing Page Builder FAQs
Are landing page builders free?
Some landing page builders, like Leadpages, offer free plans.
However, most landing page builders have paid plans that start at around $50/month.
What is the best landing page builder for WordPress?
There are a few landing page builders that work well with WordPress, but a good one is Beaver Builder.
Beaver Builder is a drag-and-drop page builder that makes it easy to create custom landing pages without having to write any code.
Plus, it integrates with a variety of WordPress plugins and offers a wide selection of templates and themes.
How do I make a landing page on Shopify?
If you’re using Shopify, you can use one of their landing page templates or install a landing page app from the Shopify App Store.
One popular landing page app for Shopify is PageFly, which offers a wide range of features and templates to help you create high-converting landing pages.
What is a good landing page conversion rate?
A good landing page conversion rate will vary depending on your industry and goals.
However, a conversion rate of 2-5% is generally considered to be good, while a conversion rate of 5% or higher is considered to be excellent.
What is the best landing page builder for small businesses?
The best landing page builder for small businesses will depend on your needs and budget.
If you’re looking for a landing page builder with a free plan, Leadpages is a good option.
If you need advanced features like A/B testing and integrations, landing page builders like Unbounce or Instapage may be a better fit.
Ultimately, the best landing page builder is the one that meets your needs and budget.
Summary – Best Landing Page Builder
Landing pages are a key element of online sales and marketing, designed to capture leads and convert them into customers. A landing page builder is a tool that helps you create landing pages for your website quickly and easily.
There are many benefits of using a landing page builder, such as increased conversion rates, save time and money, and increased flexibility.
Some of the best landing page builders available on the market include Unbounce, Leadpages, Instapage, and PageWiz.
When choosing a landing page builder, it’s important to consider your needs and budget.
The best landing page builder is the one that meets your specific needs and allows you to create high-converting landing pages that will help you grow your business.