What is a niche site?
A niche site is a website that focuses on a particular niche or topic.
Niche sites can be about anything, from a specific hobby or interest to a particular type of product or service.
Some niche sites are large and well-established, while others are small and just starting out.
There are even niche sites that focus on specific sub-topics within a larger niche.
No matter what their size or focus, all niche sites have one thing in common: they provide valuable information or resources for their audience.
Why create a niche site?
There are many reasons why you might want to create a niche site.
Perhaps you have a passion for a certain topic and want to share your knowledge with the world.
Or maybe you have unique insights or experience in a particular niche that you think others would find valuable.
Whatever your reason, creating a niche site can be a great way to share your passion and expertise with the world.
What are some niche site ideas?
The sky’s the limit when it comes to niche site ideas.
To get started, here are a few niche site ideas to consider:
-A niche site about a specific hobby or interest
-A niche site about a particular type of product or service
-A niche site about a specific sub-topic within a larger niche
-A niche site about a particular location or region
-A niche site about a specific group of people
-A niche site about a specific time period or historical event
How do you pick the best niche site ideas?
The best niche site ideas will be ones that combine your passion, skills and abilities, and experiences.
The passion aspect will keep you motivated.
If you start a site on cooking but you’re not passionate about cooking, it will be a drag.
And the reason why many of us become entrepreneurs is because we found regular office jobs boring.
It should also combine with your skills and abilities. This is how you will add value to the marketplace.
Your experiences will add credibility and direct first-hand experience.
If you’ve accomplished something before successfully multiple times, then you’re bound to have value.
The niche you choose should also have profitable potential. And by that, I mean there must be people in the niche who are willing to spend money.
There are a few ways to determine if there’s a market for your niche:
- Use Google Ads Keyword Planner
- Look for niche-specific forums
- Check popular affiliate products in your niche
- See what ads are running on Google
Why Your Niche Website Topic Matters
Your niche website topic is important for two reasons:
1. It’s the foundation of your business
2. Your niche website topic will determine your target audience
Your niche website topic is the foundation of your business.
It’s what you’ll be building your site around and it’s what will ultimately determine your success or failure.
That’s why it’s so important to choose a niche website topic that you’re passionate about and that you have some experience in.
Your niche website topic will also determine your target audience.
If you choose a niche website topic that’s too broad, you’ll have a hard time reaching any specific group of people.
But if you choose a niche website topic that’s too narrow, you’ll also have a hard time reaching people because there won’t be enough of them.
The key is to find a niche website topic that’s just right. Not too broad and not too narrow.
One way to do this is to think about the specific group of people you want to reach with your niche website.
- Who are they?
- What do they do?
- What do they like?
- What do they need?
Answering these questions will help you zero in on the perfect niche website topic for your business.
How to Find Your Niche Website Topic
If you’re having trouble finding a niche website topic, here are a few ideas to get you started:
1. Look for niche website ideas in your industry
2. Find a niche website topic that’s profitable
3. Choose a niche website topic you’re passionate about
4. Consider a niche website topic you have experience in
5. Brainstorm niche website ideas with friends or family
6. Use keyword research to find a niche website topic
7. Use Google Trends to find popular niche website topics
8. Look for niche website ideas on social media
9. Check out niche website examples for inspiration
10. Ask yourself what you want to be known for
What is a niche within a niche?
A niche within a niche pertains to narrowing your topic down to a more focused group of people.
For example, if your niche is software but you have something to add more specifically to the project management software niche, then you might want to build a site in the PM software niche instead.
This is often called “niche-ing down.”
For example, when Brian Dean wrote his famous SEO blog Backlinko, his angle wasn’t just marketing; rather it was backlinks.
There were lots of marketing blogs in the early 2010s, but very few blogs dedicated directly to backlinks and link building.
It found its audience and was eventually acquired for millions of dollars by SEMrush.
Is a narrow niche good?
When it comes to a focus on niche websites, the narrower the niche, the better it can be.
This is because it’s easier to become the go-to authority when there’s less competition.
It’s also easier to build an audience in a niche within a niche because you can target a specific group of people with your content.
For example, if you have a niche website about kayaking, you could niche down even further and create content specifically for whitewater kayakers.
Or if you have a niche website about bird watching, you could niche down and create content specifically for birders who live in urban areas.
The possibilities are endless.
The important thing is to find a niche within a niche that you’re passionate about and that you can build a successful business around.
What is an evergreen niche?
An evergreen niche is a niche website topic that’s always popular and always in demand.
Some examples of evergreen niche website ideas include health, fitness, relationships, personal finance, and gardening.
These are topics that people are always searching for information on and they’re never going to go out of style.
If you choose an evergreen niche for your niche website, you’ll never have to worry about your site becoming outdated or irrelevant, at least not for a long time.
How do I make money with my niche website?
There are a few different ways to make money with a niche website. The most common methods are through affiliate marketing, selling digital products, selling physical products, and ads.
1. Affiliate marketing – This is when you promote other people’s products on your niche website and earn a commission for each sale you generate.
2. Selling digital products – This is when you create and sell your own digital products on your niche website. Examples of digital products include ebooks, online courses, and software.
3. Selling physical products – This is when you sell physical goods on your niche website. Physical goods could be anything from t-shirts to kayaks to birdhouses.
4. Ads – This is when you place ads on your niche website and earn money every time someone clicks on one of the ads.
What are some niche website ideas?
1. A specific type of software (Data Visualization Software)
2. A certain type of animal (polar bears)
3. A certain hobby (skateboarding)
4. A certain type of food (Italian)
5. A certain type of fashion item (Hermes Birkin bags)
6. A certain type of sport (Basketball)
7. A certain type of travel (Backpacking)
8. A certain type of culture (Japanese geishas)
9. A certain type of history (financial history)
No matter which method you choose, the important thing is to find a way to monetize your niche website so you can make money from it.
7 Most Profitable Blog Niches of 2023 (High Paying for Beginners)
This video gives an overview of the seven most profitable blog niches of 2023 that are high paying for beginners.
How do I niche down?
The best way to niche down is to think about what you’re passionate about and what you have expertise in.
For example, if you’re passionate about marketing, you could niche down and create a niche website about a specific type of marketing, such as content marketing or social media marketing.
If you have expertise in a specific area, such as project management, you could create a niche website about that topic.
You can also niche down by targeting a specific audience, such as small business owners or entrepreneurs.
The important thing is to find a niche within a niche that you’re passionate about and that you can build a successful business around.
What are some examples of successful niche websites?
1. The Wirecutter – This niche website is all about helping people find the best tech products.
2. BarkBox – This niche website helps dog owners find the best products for their dogs.
3. Birchbox – This niche website helps women find the best beauty products.
4. Dollar Shave Club – This niche website helps men find the best shaving products.
5. Travelocity – This niche website helps people find the best travel deals.
These are just a few examples of successful niche websites.
As you can see, they all have one thing in common: they’re all very specific and focused on a particular niche.
If you want to be successful with your own niche website, you need to niche down and focus on a specific niche.
What are some tips for creating a successful niche website?
1. Find a niche that you’re passionate about.
2. Make sure there’s enough demand for your niche.
3. Choose a niche that you have expertise in.
4. Create quality content for your niche website.
5. Promote your niche website through social media and other channels.
6. Find ways to monetize your niche website so you can make money from it.
7. Always be willing to adapt and change as necessary.
8. Persevere and never give up on your niche website.
If you follow these tips, you’ll be well on your way to creating a successful niche website.
What are some of the biggest mistakes niche website owners make?
1. Not niche enough – One of the biggest mistakes niche website owners make is not niche enough. They try to be everything to everyone and as a result, they end up appealing to no one.
2. Not enough content – Another mistake niche website owners make is not having enough content. A niche website needs to have a lot of quality content in order to be successful.
3. Not promoting enough – Another mistake niche website owners make is not promoting their site enough. If you don’t promote something nobody will know you exist.
4. Not monetizing – A final mistake niche website owners make is not monetizing their site. A niche website needs to have a way to generate revenue in order to be sustainable. Ideally, it won’t be just a hobby but something that can help improve your life and develop it into something even better.
These are just a few of the biggest mistakes niche website owners make. If you can avoid these mistakes, you’ll be well on your way to creating a successful niche website.
How much informational vs. commercial content?
Many affiliate sites got slammed way back in the December 2020 Google core update.
To figure out the optimal mix of informational and commercial content, Diggity Marketing did a study on the optimal blend.
It came up with roughly a 67/33 mix, but with wide disparities by niche.
Average commercial content vs. Average informational content (by niche)
The video explaining this can be found below:
All Affiliate Websites Need to Do This
Most Profitable Niche Site Ideas
#1 Expensive sports and hobbies
Golf is one example.
A single club can cost hundreds of dollars.
And many golfers have an entire set of clubs.
There are also niche markets within this niche, such as golf club makers, golf course designers, and luxury golf resorts.
Other examples of expensive sports and hobbies include yachting, horseback riding, and skiing.
#2 Home improvement
This niche includes everything from do-it-yourself projects to home renovations.
There is a wide range of sub-niches within this niche, such as kitchen remodeling, bathroom remodeling, interior design, and landscaping.
Other examples of home improvement niches include appliance repairs, home security systems, and solar energy.
One of the highest ad RPM sites we once saw was a niched down site in home improvement.
What did it cover?
This might seem odd. But when you think about it, who visits a garbage disposal site?
They’re a homeowner, which means they have some amount of income. And they have enough disposable income to worry about looking for a new garbage disposal, so it’s a more valuable niche than it seems at first glance.
This niche can be divided into two main categories: leisure travel and business travel.
Leisure travel includes things like cruises, vacations, and adventure travel.
Business travel includes corporate travel, business hotels, and business flight deals.
There are also sub-niches within these categories, such as luxury travel, eco-travel, and solo travel.
Sites focused on finding the best airfare deals are very popular.
They use a combination of software and human research to find the best deals on flights from all around the world.
The website then displays these deals in an easily digestible format so that users can quickly find the best deal.
People treat pets as part of their family, so they tend to be very passionate about them and willing to spend just like anything else.
This niche includes everything from pet food to pet supplies to pet services.
There are also sub-niches within this niche, such as dog breeds, cat breeds, and exotic pets.
Other examples of pet niches include pet insurance, pet adoption, and pet care.
The dating niche covers everything from online dating to speed dating to matchmaking.
There are also sub-niches within this niche, such as LGBTQ dating and senior dating.
Other examples of dating niches include online dating sites, dating advice, and relationship advice.
The dating niche is a very popular niche because it’s a niche that people are always looking for new information on.
There are always new products and services out there.
It’s also something that will never go away. Human connection is a universal thing that will always be in demand. It’s more or less recession-proof.
#6 SaaS products
SaaS products are software as a service.
They include everything from online backup services to email marketing software.
The great thing about SaaS products is that they usually have a recurring revenue model, which means you can make money on a monthly basis.
There are also sub-niches within this niche, such as CRM software, accounting software, and eCommerce software.
Other examples of SaaS products include enterprise quality management systems (EQMS), VoIP provider systems, and database software.
#7 Outdoor gear
The outdoor gear niche includes everything from camping gear to hiking gear to fishing gear.
There are also sub-niches within this niche, such as backpacking, canoeing, and kayaking.
Other examples of outdoor gear niches include bird watching, climbing, and caving.
One thing to keep in mind with the outdoor gear niche is that it’s a seasonal niche.
This means that people only really buy outdoor gear during certain times of the year.
However, there are also some high-ticket products you can promote in this niche.
For example, if you create an article on the “best 8-person tents” that’s probably not very competitive in the search engines and it’s also probably a product that has some value to it if it can fit that many people 🙂
So if you’re in this niche, make sure to factor that into your marketing strategy.
The fashion niche can be divided into two main categories: clothing and accessories.
Clothing includes things like dresses, jeans, shirts, and shoes.
Accessories include things like jewelry, handbags, and belts.
There are also sub-niches within these categories, such as plus size fashion, petite fashion, and maternity fashion.
Other examples of fashion niches include vintage fashion, streetwear, and hip hop fashion.
Fashion is a very popular niche because it’s always changing.
This means that there are always new products and new trends to write about.
It’s also a niche that is very visual, which makes it perfect for starting a blog or YouTube channel.
The beauty niche can be divided into two main categories: makeup and skincare.
Makeup includes everything from foundation to concealer to lipstick.
Skincare includes everything from face wash to moisturizer to sunscreen.
There are also sub-niches within these categories, such as natural makeup and organic skincare.
Other examples of beauty niches include hair care, nail care, and spa treatments.
Beauty is a popular niche because it’s something that a lot of people are passionate about.
People are always looking for new products and new trends in the beauty industry.
Like fashion, it’s also a niche that is very visual and informational, which makes it perfect for starting a YouTube channel as well.
The technology niche covers everything from computers to smartphones to gadgets.
There are also sub-niches within this niche, such as computer hardware, computer software, and mobile apps.
Other examples of technology niches include consumer electronics, web development, and digital marketing.
Technology is a popular niche because it’s always changing.
This means that there’s always new products and new trends to write about.
It’s also a niche that a lot of people are passionate about.
People are always looking for new ways to improve their lives with technology.
#11 Food and cooking
The food and cooking niche covers everything from recipes to cooking tips to food reviews.
There are also sub-niches within this niche, such as vegan recipes, vegetarian recipes, and gluten-free recipes.
Other examples of food and cooking niches include baking, grilling, and barbecuing.
Food and cooking is a popular niche because it’s something that a lot of people are passionate about.
People are always looking for new recipes and new ideas for mealtime.
It’s also a niche that is very visual, which makes it perfect for starting a YouTube channel.
Survival has seen more popularity recently but there are all sorts of interest in this niche.
This niche can cover things like building a shelter, finding food and water, and starting a fire.
There are also sub-niches within this niche, such as urban survival, wilderness survival, and disaster survival.
Other examples of survival niches include prepping, homesteading, and bushcraft.
Survival is a popular niche because it’s something that a lot of people are passionate about.
People are always looking for new ways to prepare for the worst and be prepared for anything.
It’s also a niche that has a lot of practical applications, which makes it great for starting a blog.
The DIY niche covers everything from home improvement to crafts to auto repair.
There are also sub-niches within this niche, such as woodworking, sewing, and metalworking.
Other examples of DIY niches include gardening, home décor, and electrical work.
DIY is a popular niche because it’s something that a lot of people are passionate about.
People are always looking for new ways to save money by doing things themselves.
It’s also a niche that has a lot of practical applications, which makes it perfect for starting a blog or YouTube channel.
#14 Real Estate
Real estate is something that applies to everyone.
Everyone needs a place to live and work.
The real estate niche covers everything from buying a home to selling a home to renting an apartment to architecture.
There are also sub-niches within this niche, such as commercial real estate and residential real estate.
Other examples of real estate niches include property management, real estate investing, and real estate development.
Real estate is a popular niche because it’s something that a lot of people are passionate about.
People are always looking for new ways to save money on their homes or make money in the real estate market.
It’s also a niche that can do very well on YouTube.
The car niche covers everything from buying a car to selling a car to repairing a car.
There are also sub-niches within this niche, such as classic cars, muscle cars, and luxury cars.
Other examples of car niches include racing, tuning, and restoration.
Cars are a popular niche because it’s something that a lot of people are passionate about.
People are always looking for new ways to save money on their cars or make their cars better.
These are just a few ideas to get you started. If you can think of a niche that you’re passionate about, there’s probably a way to monetize it. The key is to find the right niche and then build an engaged audience.
Best Niche Site Ideas – Conclusion
Creating a successful niche website takes time, effort, and perseverance.
But if you’re willing to put in the work, it can be a very rewarding experience.
Not only will you be able to make money from your niche website, but you’ll also be able to help others who are interested in your niche.
If you’re looking for more niche site ideas, be sure to check out our list of the Best Small Business Ideas.
And if you need help getting started, be sure to check out our guide on How to Start a Successful Blog and the Best Blog Topics and Ideas.