Digital marketing grows more and more each year. It’s also a very dynamic field with lots of new platforms coming to the surface, existing platforms always changing and evolving, and traditional ad formats also providing opportunities to get your message to your customers.
Digital marketing is evolving and is also something that doesn’t necessarily need a college degree. And many come in the form of online digital marketer jobs, as fewer services jobs require an everyday physical presence in an office at a specific location.
For example, how many colleges cover these topics:
- Search engine optimization (SEO)
- Programmatic ad buying
- Conversion rate optimization (CRO)
- How to run paid search campaigns
- Influencer marketing
In this article, we’ll cover the best steps to get a digital marketing job in 2022.
#1 Be confident in your skills
If you are confident in your skills you’ll know you can add value to an organization. Little beats the satisfaction of getting better at something.
You’ll quickly discover that the digital marketing field is quite vast. The skills you have may be a perfect match for one company but not so much for another.
You should also keep in mind that digital marketing is constantly changing and evolving. What works today may not work tomorrow.
The key is to stay on top of the latest trends and changes.
Some digital marketing skills you can learn are:
SEO – Search engine optimization is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
PPC – Pay-per-click advertising is a digital marketing model in which advertisers display ads on their websites and pay each time a user clicks on one of their ads.
CRO – Conversion rate optimization is the process of improving the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter.
Email marketing – Email marketing is the process of sending marketing messages to potential and existing customers via email.
Content marketing – Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Inbound marketing – Inbound marketing is a digital marketing strategy that focuses on getting found by customers through organic search traffic, rather than traditional paid advertising methods.
Web development – Web development is the process of creating a website or web application. It typically includes coding, design, and content creation.
Graphic design – Graphic design is the process of visual communication and problem-solving through the use of typography, space, color, and imagery.
User experience (UX) design – User experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users. This involves understanding user needs and goals and incorporating them into the design of the product.
Marketing automation – Marketing automation is the process of using software to automate marketing tasks, such as email marketing, social media postings, and targeted advertising.
Project management – Project management is the process of planning, executing, and monitoring the progress of a project.
Product management – Product management is the process of bringing a new product to market. It involves identifying customer needs, developing a product that meets those needs, and then managing the product through its life cycle.
Data analysis – Data analysis is the process of inspection, cleaning, transformation, and modeling of data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making.
So how do you get started in digital marketing?
Ahrefs – How to start a career in digital market (step by step)
#2 Find your niche
The digital world is vast, and there are many different digital marketing niches you can specialize in. Once you know what you’re good at, it’ll be easier to market yourself to potential employers.
Some digital marketing niches include:
SEO – Focusing on optimizing websites for Google search.
PPC – Managing pay-per-click ad campaigns.
CRO – Improving conversion rates on websites.
Email marketing – Sending marketing messages to customers via email.
Content marketing – Creating and distributing valuable content.
Inbound marketing – Getting found by customers through organic search traffic.
Once you know your niche, research companies that may be a good fit and reach out to them about open positions or internships.
#3 Get a certification
You can teach yourself the basics and add great skills to your resume and LinkedIn.
Google Academy for Ads (free certification). With Google’s free training you can learn about Pay-Per-Click advertising on AdWords’ Search, Display, and Shopping networks.
Also note that entry-level digital marketing jobs will want this certification. If anything it’s a good way to weed out candidates.
Google Analytics Academy (free certification). Digital marketing requires knowing your way around Google Analytics. This course will give you a better understanding of how to read data and make decisions based on your findings.
HubSpot Inbound Marketing (free certification). Hubspot is one of the most popular marketing automation platforms and their training will give you an overview of inbound marketing, sales, CRM, and more.
Bing Ads Accreditation (free certification). If you want to manage PPC campaigns on Bing, this certification will show you how.
Facebook Blueprint (free to take, but paid certification). Facebook’s Blueprint certification covers everything from creating ad campaigns to managing a Facebook page.
Hootsuite Social Marketing Certification (paid certification). Hootsuite is a social media management platform and their certification will teach you how to effectively use social media for business.
Content Marketing Institute Certification (paid certification). CMI’s Content Marketing Certification will teach you how to develop and execute a content marketing strategy.
Inbound Sales Certification (paid certification). Hubspot’s Inbound Sales Certification will teach you the skills necessary to succeed in sales, including prospecting, nurturing, and closing deals.
DigitalMarketer Certified Partner (paid certification). DigitalMarketer offers a variety of digital marketing certifications, but becoming a Certified Partner shows that you have a
In order to get hired as a digital marketer, it’s helpful to have a certification on your resume. Not only does it show that you’re knowledgeable in the field, but it also demonstrates your commitment to lifelong learning.
Some notable ones include:
Udemy Courses – A variety of digital marketing courses from $10-$200.
Digital Marketing Institute – Bootcamp-style courses with higher pricetags.
#4 Get experience
In addition to Google’s certifications, there are many other bootcamps and online courses that can help you learn digital marketing skills.
But at the end of the day, nothing beats real-world experience.
The best way to get experience is to find a digital marketing agency or company that will let you intern or work for them part-time.
This will not only give you the opportunity to learn from experienced professionals, but it will also allow you to build your own portfolio of work to show future employers.
And if you’re lucky, you may even be able to land a full-time job after your internship.
You can also start by freelancing through sites like Fiverr and Upwork.
#5 Practice interviewing
One of the most important parts of the job search process is the interview.
This is your chance to show potential employers that you’re the right person for the job.
So it’s important to be prepared and practice ahead of time.
A great way to do this is by using digital marketing interview questions from sites like The Muse and Glassdoor.
By preparing for common digital marketing interview questions, you’ll be able to make a great impression and increase your chances of getting hired.
How to ace a digital marketing interview
#6 Negotiate your salary
Once you’ve landed an interview and been offered a job, it’s time to negotiate your salary.
This can be a daunting task, but it’s important to remember that you’re worth more than the initial offer.
Use resources like Salary.com and Payscale to research digital marketing salaries in your area.
Then, armed with this knowledge, you’ll be able to confidently negotiate for the salary you deserve.
#7 Keep learning on the job
Even after you’ve landed a digital marketing job, it’s important to keep learning and growing in your career.
The digital marketing landscape is always changing, so it’s important to stay up-to-date on the latest trends and best practices.
One great way to do this is by attending digital marketing conferences like Social Media Marketing World and Content Marketing World.
Another option is to take online courses or join professional organizations like the American Marketing Association.
Learn from the top blogs in the space and in your corner of the marketing world.
By continuously learning, you’ll be able to advance your career and earn more money over time.
What is Digital Marketing?
Digital marketing is the process of using digital technologies to promote and sell products or services.
It can include a variety of activities, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and more.
Digital marketing in 5 minutes – What is digital marketing? Learn digital marketing
Digital Marketing Jobs – FAQs
What jobs do digital marketers do?
Common titles include digital marketing manager, digital marketing specialist, digital marketing strategist, and digital marketing consultant.
What is the digital marketing job market like?
The digital marketing job market is growing rapidly.
As more of the economy moves from services to digital technologies, digital marketing jobs will continue to grow.
What skills do digital marketers need?
In order to be a successful digital marketer, you’ll need strong analytical and creative skills.
You should also be comfortable using various digital marketing tools and technologies.
How much do digital marketers make?
Digital marketers earn an average salary of $67,000 per year.
However, salaries can range from $40,000 to $100,000 or more depending on experience and location.
Do you need a degree for digital marketing?
No, you do not need a degree to get a digital marketing job.
However, many employers prefer candidates with a bachelor’s degree in marketing, communications, or business.
How to get a digital marketing job with no experience
What are the best digital marketing certifications?
The Google AdWords Certification and the Google Analytics Certification are two of the most popular digital marketing certifications.
Can you get a digital marketing job without experience?
Yes, it is possible to get a digital marketing job without experience.
However, it may be difficult to find a job that pays well without any experience.
Many companies prefer to hire candidates with at least some digital marketing experience.
How to get a digital marketing job with no experience
Is digital marketing a good career?
Digital marketing is a great career for people who are interested in technology and have strong analytical and creative skills.
The job market is growing rapidly and salaries are competitive.
Do digital marketers work from home? Are there online digital marketer jobs?
Digital marketers can work from home, but many digital marketing jobs require some on-site work.
For example, a digital marketing manager might need to be in the office to manage a team of digital marketers.
However, many digital marketing roles can be done remotely.
Day in the life of a digital marketing specialist
5 high-paying digital marketing jobs that you can do from home
What are the highest-paying digital marketing jobs?
The highest paying digital marketing jobs tend to be in management positions.
For example, a digital marketing director or a VP of digital marketing can earn six figures or more.
Other high-paying digital marketing jobs include search engine optimization (SEO) specialists and social media managers.
What skills do I need for digital marketing?
Some of the skills you’ll need for digital marketing include strong analytical and creative skills, as well as comfort with various digital marketing tools and technologies.
You should also be able to effectively communicate your ideas to others.
Summary – Digital Marketing Jobs
Digital marketing is a booming industry with many opportunities for those with the right skillset.
If you’re looking to get started in digital marketing, there are a few things you can do to increase your chances of getting hired.
First, get certified in digital marketing from Google or another recognized institution.
Second, gain experience by interning at a digital marketing agency or working part-time for a company in the industry.
And lastly, don’t forget to brush up on your interview skills and negotiate for the salary you deserve.
With hard work and dedication, you can land your dream digital marketing job in no time.